Visual identity and website for a viral cook seen on the Drew Barrymore Show.
Industry
Food Media
Role
Brand Identity, Web Design, Art Direction
Timeline
2 months
The following was already national. Fabrizio Villalpando, who cooks as Thee Moody Foody, had built enough of an audience on Instagram and TikTok to land on the Drew Barrymore Show, with no brand behind any of it.
I made the identity first, then designed the website around it. He is loud and funny on camera, so the identity is direct enough to survive being cropped into a vertical video and still legible at thumbnail size. The site hands a television booker and a brand partner the same clear picture of who he is.
1 Brand as bold as the food
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