Group Black's signature Cannes Lions activation — sold out, three years running.
Industry
Media
Role
Creative Direction, Event Branding, Content Production
Timeline
1 year
In 2022 Group Black debuted its Inkwell Beach activation at Cannes Lions, then went back every year after. Each edition competed for a crowd on a beach lined with brand houses, and the point was to put influential Black voices at the center of the week.
Each year I designed the activation: the logo, the marketing materials, the environment on the beach and the event web pages. I led the design team and the content-capture team, and managed the video and photo production that carried the week to people who were not there. Each edition got a new concept built on the same identity.
3,000+ Attendees annually
3 Years running
100% Sold-out events
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