Bringing expressive, branded stickers into the Venmo payment flow.
Industry
Fintech
Role
Creative Direction, Motion Design, Launch
Timeline
2 months
Every Venmo payment looked the same. Holler's integration put expressive visual messaging into the payment flow itself, which meant designing inside somebody else's product with very little room to move.
My scope was the custom stickers and the in-app content, the pieces someone attaches to a payment before they hit send. A payment is a two-second interaction, so anything that added a step would have been skipped. The art reads at the size of a line item in a feed, and that governed every other decision.
1st Branded stickers in payments
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