Branding a new streaming hub on Peacock, extending the iconic E! brand.
Industry
Streaming
Role
Brand Identity, Streaming Design, Motion
Timeline
2 months
A new streaming hub called ExcellencE! was launching on Peacock, extending the E! brand. E! carries a lot of recognition. My job was to make the hub belong to it and give it a place of its own on the platform.
I designed the identity, the way the hub presents inside the streaming platform, and the motion language that carries it between screens. The E! marks and colors people already know stayed intact, and everything I added was built to sit next to them without competing. Most people meet the hub as a tile on a home screen, and I designed it at that size first.
1 Iconic brand, extended
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