A roundtable series with Shaq that makes personal finance actually fun — streaming on Hulu.
Industry
Entertainment
Role
Creative Direction, Concept, Art Direction
Timeline
3 months
The General Insurance and Hulu asked for a short-form series that made personal finance easy to sit through. Each episode is built around one panelist's real money story, and Shaq keeps the conversation unscripted. The people at the table range from financial experts to athletes and entertainers.
I developed the concept and the art direction for all six episodes: the set, the on-screen treatment and the overall look. It had to keep the energy of a room with Shaq in it and stay credible enough that the money advice lands as advice. The series ran on Hulu.
6 Episodes distributed on Hulu
1 Big personality (the biggest)
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