Building the creative engine of one of the largest Black-owned media companies in the U.S.
Industry
Media
Role
Creative Direction, Brand Identity, Experiential
Timeline
1 year
There was no identity, no design team and no system to work from when I arrived. As founding Creative Director at Group Black, the company that is now Portrait Media Group, I gave a business that connects brands with Black-owned media a face it could take to market.
I built the identity from scratch, then defined how everything on top of it got made: brand, web, motion and the experiential work. I hired and led the in-house team of designers, videographers, photographers, editors and copywriters, ten-plus disciplines run as one creative group. I'm still there, now as Creative Director of Portrait Media Group.
0 → 1 Brand built from inception
10+ Disciplines led in-house
3+ Years at the creative helm
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