Animated sticker campaigns that put 10 major brands inside everyday conversations.
Industry
Tech
Role
Creative Direction, Motion Design, Partnerships
Timeline
1 year
A sticker sent between two friends is a media placement. That was Holler's pitch to brands, and as Creative Director at Holler I owned what it looked like in practice: animated packs somebody would choose to send in the middle of a text thread.
Ten brands went through it: Chipotle, HBO Max, Snickers, Ikea, Keurig, Miller Lite, Ad Council, Smirnoff, Starbucks and Stella Artois. I directed the tone and the motion on every pack. Each one sounded like its own brand and stayed worth sending to a friend. Animation was the product here, and the timing on a short loop mattered more than any single frame.
10 Major brand partnerships
R
R
R
R
R
R
R