An Airstream, 40+ communities, and a nationwide rally for optimism with Life is Good.
Industry
Apparel
Role
Art Direction, Experiential, Tour Production
Timeline
3 months
Bert and John Jacobs, who founded Life is Good, wanted communities around the country rallying behind one idea: focus on the good, and support the kids who need it most. The tour had eight weeks and an Airstream trailer to do it with.
I art directed the eight-week #GROWtheGood tour, built around an Airstream that opened into an outdoor brand experience. It stopped in more than 40 communities coast to coast. Every element packed down, traveled overnight and went back up the same way the next morning, and the graphics on the trailer survived weather and highway miles.
40+ Communities visited
8 Weeks on the road
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