Honoring the women pioneers of Hip-Hop with a legendary night in Las Vegas.
Industry
Media & Events
Role
Creative Direction, Event Design, Production
Timeline
2 months
CES 2023 gave Group Black a mainstage slot at C-Space on diversity in advertising and tech. The co-founders had the panel, and the activation around it was there to make the company memorable after the show emptied out. The plan became a night in Las Vegas built around Hip-Hop.
I concepted the night and stayed with it through production. Hail the Queens honored the women who pioneered Hip-Hop, with live performances from Spinderella, Monie Love and SWV. I built the room around the performers and kept the branding behind them. The evening played as a show that Group Black had put on.
3 Hip-Hop legends on one stage
1 C-Space mainstage takeover
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